А чего тогда в ЭБУ не прошили уменьшенную длительность искры...

Блин. Вы статьи читали? Там говориться что в классической системе происходит нарастание напряжения на катушке - а соответственно и на электроде свечи.

When the ignition signal is sent to a traditional spark plug, it begins to ionize the spark gap. This means that the voltage builds in the gap until a spark can be formed. During this ionization phase, which lasts about 5 millionths of a second, the incoming voltage (which has nowhere to go) heats up ignition components including the spark plug. This is wasted energy. When the ignition voltage overcomes the resistance in the spark gap, the spark is created with an initial discharge of approximately 50 watts. Once created, the spark resides between the electrodes at very low power for over a period of 30 millionths of a second.

What is different about a pulse plug is that instead of heating ignition parts during the ionization phase, this energy is stored in the integral circuit inside the pulse plug. When the ignition power overcomes the resistance in the spark gap, the pulse circuit discharges all of its accumulated power - 1 million watts - in 2 billionths of a second!